UNISA Higher Certificate in Marketing (98229) Qualification

UNISA Higher Certificate in Marketing (98229) Qualification The University of South Africa (UNISA) offers a prestigious Higher Certificate in Marketing (Qualification Code: 98229), designed to provide students with essential marketing knowledge and skills.

This qualification, registered at NQF Level 5, carries a total of 120 credits and is recognized under SAQA ID: 84766. If you’re aspiring to enter the field of marketing in South Africa, this course serves as a solid foundation to kickstart your career.

Marketing is a crucial component of any business, ensuring that products and services reach the right audience effectively. This programme equips students with the knowledge of marketing principles, theories, and strategies while incorporating a practical approach through case studies.

By enrolling in this course, students gain:

• A fundamental understanding of marketing and consumer behaviour.
• Knowledge of branding, public relations, and customer service.
• Insights into personal selling and marketing communication.
• The ability to apply marketing concepts in the South African business landscape.

UNISA has replaced certain modules in this qualification:

• EUP1501 is now replaced with SUS1501.
• MNM1521 is replaced with BNU1501.
• MNM1520 is replaced with DPR1503.

If you have already passed these modules, you will retain the credits and are not required to complete the new ones.

This programme is open to both new applicants and returning students who have received an official offer from UNISA. Registration is strictly based on admission confirmation. Re-registering students may enroll for the 2025 academic year once the registration period opens.

Important Notes:

• If you wish to switch to a new qualification, you must apply online during the prescribed application period.
• Incorrectly admitted students may have their registration cancelled by UNISA.

To successfully complete the Higher Certificate in Marketing, students must carefully select their modules while ensuring they meet prerequisite requirements.

• Co-requisite: If Module A is a co-requisite for Module B, students must register for both modules simultaneously.
• Pre-requisite: If Module A is a pre-requisite for Module B, students must pass Module A before registering for Module B.

• Students may register for a maximum of 60 credits per semester or 120 credits per academic year.
• This limit excludes supplementary and aegrotat examinations.

When selecting modules, students must consider the time required for each:

• 6 to 8 hours per week for semester modules.
• 4 to 6 hours per week for year modules.

Students must complete the following modules as part of the qualification:

First-Level Modules

Group A – Compulsory Modules:

1. BNU1501: Basic Numeracy
2. DPR1503: Introduction to Public Relations
3. HRM1501: Introduction to Human Resource Management
4. MNM1501: Personal Selling
5. MNM1502: Customer Service
6. MNM1503: Introduction to Marketing
7. MNM1505: Introduction to Consumer Behaviour
8. MNM1507: Introduction to Marketing Communication
9. MNM1522: Fundamentals of Branding
10. SUS1501: Sustainability and Greed

Each of these modules is carefully designed to provide foundational knowledge essential for a career in marketing.

Graduates of the Higher Certificate in Marketing from UNISA can pursue various career opportunities, including:

• Marketing Assistant
• Sales Representative
• Customer Service Consultant
• Public Relations Officer
• Brand Representative

UNISA is Africa’s largest open-distance learning institution, making education accessible to students across South Africa. The Higher Certificate in Marketing is delivered through online and distance learning modes, allowing students to balance their studies with personal and professional commitments.

The UNISA Higher Certificate in Marketing is an excellent choice for individuals looking to build a strong foundation in marketing. With its practical approach and industry-aligned curriculum, students gain the skills needed to excel in South Africa’s competitive job market. Register today and take the first step toward a rewarding marketing career!